At first Wilding Promotions was a one man team hence the name - but come the summer of 2024 the promotion embarked on a run of shows, many of which were in a fundraising effort for breast cancer research via Cancer Research UK where over £1,100 was raised for charity in which the shows became known as 'Alternative Against Cancer'. Upon this massive summer effort Wilding Promotions expanded into a team of multiple passionate members of the South Wales music community that represents multiple backgrounds and walks of life who all helped to make this massive undertaking a possibility.